Emma Estrada
Full-Stack Developer
I build enterprise integrations, web applications, and automation systems that handle real business impact — from inventory sync across 4 platforms to 30K+ daily communications.
About Me
Full-stack developer with 8+ years shipping production systems — enterprise integrations, web apps, APIs, and automation that businesses depend on daily.
I work across Ruby on Rails, Python, React, PostgreSQL, GraphQL, Salesforce, and cloud platforms. My sweet spot is the intersection of complex data flows and clean, maintainable code.
I've been integrating AI tools into my workflow since before it was trendy — using Claude, Cursor, and custom RAG pipelines to accelerate delivery without sacrificing quality.
My Skills
Languages & Frameworks
AI & Data
Databases
Cloud & DevOps
Work Experience
Software Engineer
ArkusNexus
- ▶Designed and shipped integrations between SKUSavvy, Microsoft Dynamics 365, RMS, and Salesforce — syncing inventory across 4 business systems in real time
- ▶Built Python and Ruby on Rails services automating inventory adjustments, transfers, reporting, and data synchronization
- ▶Developed GraphQL and REST APIs processing inventory and operational data across enterprise platforms
- ▶Implemented automated CSV generation and SFTP delivery workflows for enterprise data pipelines
- ▶Built APIs and backend services supporting order management and customer communication workflows
- ▶Contributed to systems responsible for delivering 30,000+ transactional communications daily
- ▶Integrated AI tools (ChatGPT, Claude, Cursor, Ollama) into the development workflow to accelerate troubleshooting, design, and delivery
Full Stack Software Engineer
Villagroup
- ▶Developed booking engines, reservation systems, and customer-facing web applications for hospitality brands
- ▶Built backend services and frontend experiences supporting hotel reservations and membership management
- ▶Drove a 40% increase in reservation revenue, 60% revenue growth, and 150% increase in website traffic
- ▶Built content management systems, promotional landing pages, and internal business tools
Full Stack Web Developer
OH! Travel Marketing
- ▶Developed websites, CMS platforms, and e-commerce solutions for tourism industry clients
- ▶Implemented technical SEO improvements and performance optimizations
- ▶Built custom WordPress and Laravel applications based on client business requirements
Featured Projects
Enterprise Inventory Integration
Real-time inventory sync between SKUSavvy, Dynamics 365, RMS, and Salesforce — automating transfers, reporting, and data pipelines across 4 business systems.
- Real-time sync across 4 platforms
- Automated CSV/SFTP workflows
- Enterprise-scale data processing
Reservation & Hospitality Platform
Booking engines and reservation systems for hospitality brands — driving a 40% increase in reservation revenue and 150% growth in website traffic.
- 40% revenue increase
- 150% traffic growth
- Full-stack booking system
Customer Communications Engine
Backend services for order management and customer communication workflows, delivering 30,000+ transactional messages daily via Salesforce Marketing Cloud.
- 30K+ daily communications
- Order management APIs
- Finance reporting dashboards
AI-Assisted Development Workflows
Integrated Claude, Cursor, and Ollama into the development process to accelerate debugging, integration design, documentation, and delivery across projects.
- Reduced implementation time
- AI-assisted debugging
- Documentation automation
Education
Bachelor of Computer Systems Engineering
Instituto Tecnológico de Tepic
2017